Madison Downtown


621 S Park St.
Madison, WI 53715

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Monday 7:00 AM - 5:00 PM

Tuesday 7:00 AM - 5:00 PM

Wednesday 7:00 AM - 5:00 PM

Thursday 7:00 AM - 5:00 PM

Friday 7:00 AM - 4:00 PM


General Dentistry | Family Dentistry | Pediatric Dentistry | Dental Implants | Endodontics | Cosmetic Dentistry | Periodontics | Sleep Therapy | TMJ Therapy

Clinic Information
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At First Choice Dental, the whole family can enjoy gentle dental care from our award-winning dentists! Just down the street from Meriter and across from St. Mary’s Hospital – it’s easy to get to by car, bike, bus or on foot! We care for the smiles of those who live, work, go to school or play downtown. Our office has been offering an abundance of sincere smiles and providing comfort-conscious care to thousands of Madisonians for years. We love helping adults, teens and kids sustain – and improve – their dental wellness. We’re ready to take good care of you from the moment you walk through the door!

In addition to focusing on physical comfort, our philosophy extends into making sure our patients are emotionally comfortable, as well. Our comfort-conscious technologies and techniques can put even the most phobic of dental patients at ease – taking the fear out of visiting the dentist and making their experience anxiety-free.

Whether you’re a medical professional or a family living on Madison’s isthmus, no need to search all over town when you need a dentist or a specialist. At First Choice Dental, we’ll take good care of you. Our goal is to make maintaining your dental wellness as easy as possible.



Dr. Brian Fick

Lead Dentist

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Madison Downtown M, T, W, Th


General Dentistry

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Dr. John Cairns


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Madison Downtown M, T, W, Th


General Dentistry


Dr. Alex Merchant


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Madison East Marling M, W, Th

Madison Downtown F


General Dentistry


Dr. Robert Baima


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Madison Downtown W, Th


Dental Implants | Periodontics


Dr. Robert Lee


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Waunakee M, W, F

Madison Downtown T, Th



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Don't take our word for it! First Choice Dental patients gave the Madison Downtown location 4.8 out of 5 stars on Google.

51 Reviews

I've been a patient since Dr. Giswold was on his own, and at three different offices, because of my moves around the city. I have been extremely pleased with everyone I've dealt with in the more than 30 years involved.

Darlene H.

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