Madison West


138 Junction Rd.
Madison, WI 53717

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Monday 7:00 AM - 5:00 PM

Tuesday 7:00 AM - 5:00 PM

Wednesday 7:00 AM - 5:00 PM

Thursday 7:00 AM - 5:00 PM

Friday 7:00 AM - 4:00 PM


General Dentistry | Family Dentistry | Pediatric Dentistry | Cosmetic Dentistry

Clinic Information
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At First Choice Dental, the whole family can enjoy gentle dental care from our award-winning dentists! Located on Junction Road just off the Beltline and across the street from Target, our office is super convenient and accessible for anyone who lives, works or goes to school on Madison’s west side. We’ve been offering an abundance of sincere smiles and providing comfort-conscious care to thousands of Madisonians for years. We love helping adults, teens and kids sustain – and improve – their dental wellness. We’re ready to take good care of you from the moment you walk through the door!

In addition to focusing on physical comfort, our philosophy extends into making sure our patients are emotionally comfortable, as well. Our comfort-conscious technologies and techniques can put even the most phobic of dental patients at ease – taking the fear out of visiting the dentist and making their experience anxiety-free.

No need to search all over town when you need a dentist or a specialist and want quality specialized care. Our team is at the top of their field and trained in the latest dental health techniques. At First Choice Dental, our goal is to make maintaining your dental wellness as easy as possible.



Dr. Rob Bradley

Lead Dentist

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Madison West M, T, W, Th


General Dentistry | Cosmetic Dentistry


Dr. Kelsi Herfel


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Madison West M, W, Th, F


General Dentistry


Dr. June Mello


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Madison West T


General Dentistry

Office Manager
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Office Manager

Swenson Michelle


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Don't take our word for it! First Choice Dental patients gave the Madison West location 4.9 out of 5 stars on Google!

83 Reviews

I've always hated going to the dentist but not anymore!

Katie K.

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