Practice Transitions

First Choice Dental is not a DSO. We are a Madison-based, dentist-owned group practice. We’re not an investor group looking to make a return in the short term – we’re in this for the long haul.

As a result, we can offer a higher valuation and create a more flexible transition plan for your practice than our larger, private equity-backed competition. Contact us to learn how we stack up.

The First Choice Dental Difference

Valuation is only part of the equation. Most major DSOs perform poorly on patient satisfaction and employee retention. If you’re concerned about how your employees and patients will be taken care of following a transition, look no further than First Choice.

Industry-Leading Patient Satisfaction

Industry-Leading Patient Satisfaction

One of Madison's Best Places to Work

One of Madison's Best Places to Work

First Choice Dental has industry-leading patient satisfaction and has been recognized as a Best Place to Work by Madison Magazine three times since 2012. Anyone can handle your purchasing, accounting, and IT needs. We’ll take care of all that, plus your employees and patients too.

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Don't Take Our Word For It...

Our patients give us 4.7 out of 5 stars on Google and Facebook.

835 Reviews

I do think that this organization is a great place to work. People get along well and work well together at my clinic, and the organization’s cultural goals are to make everyone feel happy and valued. I feel proud to work for the organization.


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What We Look For

Inside Dane County, WI

  • We will consider any practice located in Dane County for a transition

Outside of Dane County, WI

  • Located in Wisconsin, Illinois, Iowa, or Minnesota
  • Urban and suburban locations are preferred
  • Annual net collections ≥$1.0 million
  • ≥1,500 active patients
  • ≥6 operatories
  • Low employee turnover
  • Strong reputation in the community
  • Focus on patient satisfaction and retention
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Transition FAQs

That depends on a variety of factors. Get in touch with us for a no-obligation assessment of the current value of your practice.

We prefer to transition existing, trusted employees into leadership roles although sometimes we have to recruit from the outside. Either way, we’ll make sure you’re involved in the selection process for your successor.

The official practice acquisition process can typically occur in a 2-3 months. Following the acquisition, the selling doctor is typically expected to work 1-2 years to ensure minimal disruption to patients and staff.

First Choice prides itself on delivering the best patient and employee experiences in the industry. Our goal is to retain (and impress) as many of your patients and employees as possible.

In most cases, we aim to continue operating your office the way that you have been running it. For transitioning practices located within Dane County, we may rebrand your office or tuck it into one of our existing clinics. Please reach out to us to learn more.

Contact us to Learn More

Ask us about:

  • Ownership in the management company
  • Clinical leadership opportunities
  • Equity appreciation potential
Contact Us